Shophouses with Direct Benefits in the Special Economic Zone

To stimulate the national economy, the Indonesian government has developed Special Economic Zones (SEZs) across various regions, including Banten. The Banten SEZ, known as D-HUB SEZ in BSD City, specifically focuses on the digital, healthcare, creative economy, and education sectors.

As an SEZ, D-HUB SEZ offers both fiscal and non-fiscal benefits for business owners and investors. Fiscal incentives include relief from luxury goods tax, VAT, import duties, and excise duties. Meanwhile, non-fiscal incentives encompass streamlined licensing and immigration processes, smooth cargo traffic, and an integrated business ecosystem.

You can experience these advantages firsthand by investing in or running a business within the commercial properties of D-HUB SEZ, BSD City. One premier option is Powell Studio Loft, a modern shophouse development by Sinar Mas Land, surrounded by an SEZ ecosystem designed to support contemporary business growth.

Powell Studio Loft: Modern Shophouses for Today's Businesses

Investment growth within D-HUB SEZ has shown significant progress. Throughout 2025, investment value in the Banten SEZ reached IDR 1.19 trillion, creating jobs for 832 workers. This demonstrates that D-HUB SEZ in BSD City has truly become an active and promising business ecosystem for both entrepreneurs and investors.

Recognizing the rapid expansion of the business ecosystem in the Banten SEZ, Sinar Mas Land presents Powell Studio Loft as an innovative shophouse concept to support business activities. Positioned right in the heart of this Special Economic Zone ecosystem, this commercial property blends a strategic location with flexible designs and comprehensive facilities to drive business growth and maximize long-term investment potential.

Strategic location in the Banten Special Economic Zone

Powell Studio Loft is located directly within the D-HUB SEZ area in BSD City. This zone is designed as a special economic district that integrates the digital, healthcare, education, and creative industries into a single, unified ecosystem. This environment offers massive opportunities for businesses that require direct access to networking hubs, top talent, and the tech or creative communities.

Beyond that, its strategic location ensures excellent accessibility for the Powell Studio Loft. Situated in the rapidly growing BSD City, this commercial hub is well connected to several transportation routes, making commuting to and from various parts of Greater Jakarta (Jabodetabek) effortless.

These access points include the Jakarta–Serpong Toll Road, the Serpong–Balaraja Toll Road, and the KRL Commuter Line via Cisauk Station. High accessibility delivers distinct value by simplifying travel for customers, business partners, clients, and employees coming from different regions.

Furthermore, the surrounding D-HUB SEZ area is home to numerous residential clusters, offices, shopping centers, hospitals, and educational institutions. In other words, running a business at Powell Studio Loft positions you to capture a massive captive market and high foot traffic.

Surrounded by a creative business ecosystem

As a Special Economic Zone, D-HUB SEZ is engineered to foster an interconnected business ecosystem. The goal is to allow tech companies, digital startups, healthcare services, educational institutions, and creative industries to thrive together in one area. Such an environment frequently sparks collaborative opportunities that drive new innovations.

Moreover, the D-HUB SEZ area houses the Sinar Mas Digital Hub, a district occupied by many startups, tech giants, and digital communities. The presence of the Digital Hub offers numerous advantages, ranging from access to a professional network in the digital and creative fields to opportunities for business collaboration with tech companies and a workspace that inspires fresh ideas.

Additionally, this Banten SEZ area is surrounded by various educational institutions—particularly universities—which serve as an excellent source of professional talent. With these universities nearby, you gain direct access to fresh talent ready to enter the workforce. It even opens up possibilities for hosting internship programs, collaborating with students, or establishing research and development partnerships.

Functional and aesthetic loft design for businesses

Through Powell Studio Loft, Sinar Mas Land delivers a shophouse concept featuring modern architecture that adapts to today's business needs. Utilizing a loft-style design, the units in this commercial area boast high ceilings, open-plan layouts, and maximum natural light.

This combination offers spatial layout flexibility tailored to various business types, such as digital marketing agencies, cafes, retail shops, tech startups, showrooms, and professional service offices. The open space also allows you to create collaborative workspaces, meeting rooms, reception areas, and content production studios all within a single integrated unit.

At the same time, the loft design carries strong aesthetic value. Powell Studio Loft features an elegant, minimalist facade that blends wooden elements with glass walls. This combination ensures the building looks striking and professional, helping to elevate your business's brand image while creating an inspiring work environment for your team.

Comprehensive facilities to support your business

For business owners, the availability of comprehensive workplace facilities is crucial, as it directly impacts daily operations. However, you won’t have to worry about this when operating your business at Powell Studio Loft within the Banten Special Economic Zone, D-HUB SEZ.

As part of the BSD City township, Powell Studio Loft is backed by mature urban infrastructure. From the beginning, this township was designed with an integrated urban planning system, including well-connected transportation, wide road networks, and advanced internet and technology infrastructure to support digital business activities.

Even better, Sinar Mas Land has equipped the Powell Studio Loft complex with premium facilities. These include a double-layer parking area to accommodate visiting clients and customers, a comfortable drop-off lobby, and green parks that create a fresher, more natural ambiance. Additionally, a networking courtyard serves as a hub for interaction among business owners and visitors alike.

A promising long-term investment

Aside from being an ideal place to run a business, Powell Studio Loft has strong potential as a long-term investment. A major driving factor is its location within the D-HUB SEZ, which enjoys Special Economic Zone status. This SEZ status offers various fiscal and non-fiscal benefits that entice more businesses to set up operations in the area.

When a region consistently attracts new investments and companies, local economic activity naturally intensifies. Consequently, demand for commercial properties like shophouses is rising, driving potential for long-term capital appreciation.

Furthermore, you can generate passive income through rental potential. If you choose not to use the shophouse unit for your own business immediately, you can lease it out to corporations, brands, or other entrepreneurs looking to establish a presence within the Banten SEZ.

Time to Own a Business Shophouse in the Heart of the Special Economic Zone

D-HUB SEZ in BSD City has grown into one of Indonesia’s vibrant new economic hubs driven by its Special Economic Zone (SEZ) status, a thriving creative business ecosystem, and a modern, continuously expanding city infrastructure. It is no surprise that this area is highly attractive to both business owners and investors.

Seizing this momentum, Sinar Mas Land presents Powell Studio Loft as a modern workspace solution tailored to contemporary business needs. The combination of a functional loft concept, aesthetic design, a strategic SEZ location, and a supportive business ecosystem makes Powell Studio Loft the ideal choice for running a business and securing a prime commercial investment.

If you are interested in optimizing business opportunities in the growing Banten SEZ, now is the perfect time to take action. Get complete details regarding unit availability, pricing, and the latest promotions by clicking the Inquire Unit button. Secure your Powell Studio Loft unit today and scale your business within the D-HUB SEZ ecosystem in BSD City.